How to Ask Brands for Wedding Sponsorships (Without a Big Following)

If you think wedding sponsors are only for influencers, let me change your mind.

Last month, we attended a wedding where the couple were not influencers; their Instagram followers were mostly just friends and family. Yet, they were able to get a few brands to sponsor some vouchers and freebies for their wedding.

So here I am, sharing what I noticed with you.

What “wedding sponsors” usually looks like for normal couples

In the Singapore context, brand support is usually small and practical, for example:

• Gift vouchers for game winners
• Discount vouchers for guests
• Prize bundles for table games
• Samples or small goodie bag items

This is less about “getting free things” and more about creating a fun guest experience while featuring brands you genuinely love.

At a wedding we attended, the couple gave out sponsored products as prizes to their wedding games.

Acai Affair

Guests completed a wedding crossword puzzle about the couple’s love story. Winners received $20 Acai Affair gift vouchers.

Mr Bean

The couple also ran a table based competition so everyone participated together. The winning table received Mr Bean merch + discount coupons.

Mr Bean also asked the couple if the Mr Bean mascot could show up at the wedding. They politely declined the request, feeling like it might be too much of a salesy appearance.

Shi Li Fang

Shi Li Fang gifted the couple their iconic giant teddy bear, which became a memorable keepsake after the wedding.

Why brands say yes, even when you are not an influencer?

From a brand’s point of view, a small wedding support request can make sense if:

• You are a genuine fan, not mass emailing every brand in Singapore
• Your request is modest and specific
• The brand sees a clear use case, like discount coupons actually encourage more sales for them.
• You are respectful about time and process, and make it easy to decline.

The copy paste message template

This is the template that performs best when you want the outreach to feel sincere, not transactional.

Subject: We'd like to include ___ in our wedding!

Dear ___,

My partner and I are getting married on [date] at [location] and I wanted to reach out because your brand genuinely means a lot to us.

Add 1 to 2 true lines of context to make this real:
Example: We always get your drink after long workdays and it has been our little ritual since we started dating.
Example: Your product was part of our first trip together and we still talk about it.
Example: My family has been buying your items for years and it is one of those comfort things that feels like home.

We are planning our wedding that reflect our story. If your team is open to it, we would love to include ___ as a small part of the celebration, such as vouchers or a small prize bundle for our guests during a game segment. We will have [#] of guests at the wedding, participating in those games.

Any little contribution will mean the world to us! No worries at all if this is not something you do. Either way, thank you for being part of our life in this small but meaningful way.

Warm regards,
Name
Phone number
Wedding date and venue if relevant

Tips

• Do not skip the personal story. That is the heart of this approach: sounding sincere and genuinely hoping to include the brand into your love story.
• Keep the request small. Ask for one clear thing.
• Make the use case obvious. Mention table games, crossword, lucky draw, or prizes.
• The message should read like gratitude first, request second.

Common mistakes that reduce your chances

• Mass emailing 50 brands with the same generic message
• Asking for too much, like freebies for every guest with no plan
• Sounding entitled or implying the brand owes you
• Not explaining how it will be used

FAQ

Should I email, DM, or use a contact form?

Start with the channel the brand actively manages. Many larger brands prefer email or a website form. Boutique brands may respond faster on Instagram DM.

How early should I reach out

Start 3 to 6 months before your wedding so there is time for internal approvals and delivery logistics.

What if a brand asks what they get in return

Offer simple, realistic items: a thank you photo, a personal tag, and a clear plan for how the item will be used. Avoid promising reach you cannot deliver.

If it works, please drop us an email and let us know! 😄